Japan Blue
One thing that I really like about JFW is the inclusion of random, somewhat related events. For example, this season there was an exhibition from the Japan Jeans Association.
There were examples of new eco-friendly techniques being explored by textile and production manufacturers.
Like fabrics made from banana stems (left, from Nisshinbo) and dyed with mulberry and lavender (center, right, from Nihonmenpu).
And those washed using eco bleach (below) and an “air washing” procedure using ozone.
Of course the exhibition had to point out that the reason for Japan’s extensive involvement in the denim industry is the long tradition of indigo dyeing. And since people don’t really wear the traditional indigo work wear (pictured below) anymore, the facilities and know-how have been turned to denim.
One company, Wahoojin, is mixing up the traditional and the modern.
Then there were some really random entries like this “Milky Way” of rivets created by zipper company YKK and this denim period dress.
While the “Japan Blue” part of the exhibit was invitation only, there was a public element in the form of the “Denim no Mimi Project.” “Denim no mimi” is the Japanese word for selvedge and this project saw textile manufacturer Kaihara team up with jeans maker Edwin to create art style installations from this discarded material.
From this I learned that Edwin opened a new store in April called Edwin Denim Galaxy in Arakawa-ku, which to my surprise, I have absolutely no idea what part of the city that is in. Maybe a textile center?! I’ll have to look into this.
The JJA also sponsors an annual Best Jeanist Award (yay! Celebrity factor) for the public figure voted as “wearing jeans the best.”
Pop singer and icon for the ero-kawaii (sexy-cute) school of dress Koda Kumi (far left) won the prize for the third year in a row.